Under the motto Connect, Innovate, Grow, the programme includes mentoring tours and match-making opportunities for start-ups from around the world interested in connecting with Ertico partners. The Start-up area serves as the innovation hub within the Congress, providing a platform for young entrepreneurs to pitch their business ideas and attending panel discussions. There are 43 start-ups in Hall B3 - but they are also listed as exhibitors so you can reach out to them via the ITS Congress app.