Here - connecting the car to the cloud

183 Nokia’ Here in-car navigation business has launched a complete connected driving offer, which it says is the only end-to-end driving solution on the market today, to help car makers and in-vehicle technology suppliers connect the car and the driver to the cloud.

The offering includes Here Auto embedded in-car navigation, Here Auto Cloud always-on access to dynamic services such as real-time traffic updates, and Here Auto Companion, a customisable mobile and web application.

In addition, Here has radically improved its Here Traffic by building a new system to process data faster and more accurately than before. The Here connected driving offering will be demonstrated at the International Motor Show in Frankfurt, Germany.

“By 2016, the majority of consumers in mature markets will consider in-vehicle web-based data access a key criterion in their automotive purchase,” said Thilo Koslowski, vice-president of automotive at 2177 Gartner. “Successful connected vehicle solutions will add value to the connected driver’s digital lifestyle and enable integrated cross-device experiences relevant for people every day.”