Pedestrians, drivers and motorcyclists are being targeted in four new campaigns to improve road safety in London. Appearing from this week, the campaigns will run for the next six weeks and use various tactics to raise safety awareness among different road users.
Earlier this year the Mayor and1466 Transport for London (TfL) launched a new road safety plan which set out a clear path towards helping to reduce accidents on London's roads. These new campaigns will build on the progress already made and aim to cut road accidents even further.
Teenagers, who are a particularly vulnerable group on the roads, will be urged to stay safe in film clips on YouTube and other social media platforms.
Last year, 104 teenagers were killed or seriously injured on London’s roads. While great progress has been made in recent years, with a 54 per cent reduction in such incidents since 2002, TfL is determined to make the roads even safer for young people.
The motorcyclists’ campaign calls on riders to think about how fast they ride on the road, particularly when deciding whether to increase their speed – for example when overtaking. Latest figures show that 629 motorcyclists were killed or seriously injured last year; 77 of which involved speed as a contributory factor.
The third campaign features a new series of ads designed as floral tributes placed at junctions across London to remind motorists to look out before turning.
The final campaign targets older pedestrians and encourages them to use pedestrian crossings, allowing them to cross with more time and more safety.
Earlier this year the Mayor and
Teenagers, who are a particularly vulnerable group on the roads, will be urged to stay safe in film clips on YouTube and other social media platforms.
Last year, 104 teenagers were killed or seriously injured on London’s roads. While great progress has been made in recent years, with a 54 per cent reduction in such incidents since 2002, TfL is determined to make the roads even safer for young people.
The motorcyclists’ campaign calls on riders to think about how fast they ride on the road, particularly when deciding whether to increase their speed – for example when overtaking. Latest figures show that 629 motorcyclists were killed or seriously injured last year; 77 of which involved speed as a contributory factor.
The third campaign features a new series of ads designed as floral tributes placed at junctions across London to remind motorists to look out before turning.
The final campaign targets older pedestrians and encourages them to use pedestrian crossings, allowing them to cross with more time and more safety.
