UK-headquartered 557 Clearview Traffic Group has announced the proposed merger of its Count On Us traffic survey and market research arm with Sky High, which will also see Clearview taking a significant equity stake in Sky High, with representation on the board of the merged company. Sky High is involved in the capture and analysis of traffic and transport data using video, automatic, manual and market research techniques.
Describing the merger as a very positive step for both companies, Sir John Madejski, chairman of Clearview Traffic Group, said the move would enable the Count On Us business to continue to grow within a singularly focused, service oriented organisation. “By retaining an interest in the merged company, Clearview Traffic will have access to new market channels and develop an effective strategic partnership with Sky High that will be to the mutual benefit of both organisations in the UK and worldwide,” he said.
Describing the merger as a very positive step for both companies, Sir John Madejski, chairman of Clearview Traffic Group, said the move would enable the Count On Us business to continue to grow within a singularly focused, service oriented organisation. “By retaining an interest in the merged company, Clearview Traffic will have access to new market channels and develop an effective strategic partnership with Sky High that will be to the mutual benefit of both organisations in the UK and worldwide,” he said.
