Tech firm Aimsun has announced a switch in strategy.
The company says it is "transitioning its focus from software delivery to outcome-based solutions".
To back this up, Aimsun has launched five mobility solutions, packaging what it calls its "classic transport simulation software with data management and analytics, artificial intelligence, and services".
The solutions are:
- Aimsun Insight - historical data analysis
- Aimsun Predict - real-time data analysis and prediction
- Aimsun Start - rapid assessments and pre-feasibility studies
- Aimsun Plus - full planning and operations
- Aimsun Live - real-time decision support system for transport management.
“The transition to solutions is a natural progression for Aimsun,” says Aimsun CEO, Alex Torday.
“Our original mobility modelling software, Aimsun Next, remains at the heart of what we do, but by taking an outcome-based perspective, we can leverage our expertise to go beyond pure software delivery and offer a more complete service."
"With more than 25 years of experience in transport modelling, we are perfectly positioned to cover everything from software development to data treatment, model building, maintenance, governance, and solution design," he adds. "This will allow our end users to get a better return on their investment and, more importantly, grow the use of these solutions by the different industry stakeholders, mainly consultancies.”
Aimsun is attempting to tap into what it sees as a need for end-to-end transportation modelling services: Torday says the company's new approach "goes beyond the tools and capabilities currently in use by many transport authorities, highway agencies, public transport operators or consultancies".
The new products will allow customers to plan and manage networks for all travel modes across a metropolitan area, or even an entire region, quickly and cost-effectively.
All Aimsun solutions include a web-based user interface for non-technical users, a dashboard which allows multiple stakeholders to access the platform, ask relevant questions, and visualise answers using custom KPIs or management metrics.
