A new analytics platform and two associated services for measuring traffic and people movement have been launched by the vehicle data specialist 163 Inrix.
Inrix Insights is the first system of software to provide business and government with vehicle data for transportation and urban planning, retail site selection and measurement of advertising and marketing campaigns, the company claims. The platform leverages real time GPS data from a growing global network of over 250 million vehicles and connected devices.
“Inrix Insights exemplifies how the Internet of Things is transforming every aspect of society, including how business and government design, build and ultimately measure the impact of products and services people use every day,” said Inrix president and chief executive officer Bryan Mistele.
The services launched off the back of Inrix’s new platform are called Insights Trips and Insights Volume. The first is described as a ‘data as a service’ application for understanding population movement across metropolitan areas and between defined points. The second is claimed to be the first service to provide traffic counts for specific locations and times of day or days of the week using connected vehicle data.
Inrix has launched its new analytics platform and services as ‘a breakthrough in origin-destination and vehicle count analysis that reduces cost and complexity while increasing the accuracy and reliability of information’.
Inrix Insights is the first system of software to provide business and government with vehicle data for transportation and urban planning, retail site selection and measurement of advertising and marketing campaigns, the company claims. The platform leverages real time GPS data from a growing global network of over 250 million vehicles and connected devices.
“Inrix Insights exemplifies how the Internet of Things is transforming every aspect of society, including how business and government design, build and ultimately measure the impact of products and services people use every day,” said Inrix president and chief executive officer Bryan Mistele.
The services launched off the back of Inrix’s new platform are called Insights Trips and Insights Volume. The first is described as a ‘data as a service’ application for understanding population movement across metropolitan areas and between defined points. The second is claimed to be the first service to provide traffic counts for specific locations and times of day or days of the week using connected vehicle data.
Inrix has launched its new analytics platform and services as ‘a breakthrough in origin-destination and vehicle count analysis that reduces cost and complexity while increasing the accuracy and reliability of information’.
