Hitachi America is to deliver a multi-channel messaging and a mobile-wallet technology to passengers using the Capital Area Transit System of East Baton Rouge Parish, Louisiana.
The agency provides fixed-route service on 25 routes throughout the cities of Baton Rouge and Baker, representing a population of 734,000.
The transit authority operates a fleet of diesel buses, electric buses, trolleys and cutaway vans and in 2019 joined with Hitachi to pursue an Accelerating Innovative Mobility grant from the Federal Transit Administration to showcase how it can incorporate new approaches to improve the rider experience.
Hitachi says the new technology will allow customer issues such as on-time arrival, ineffective communication channels, long-journey times due to layover and transition problems as well as concerns regarding cleanliness and amenities to be addressed more effectively.
Hitachi is developing the technology through its Lumada digital solutions, services and advanced technologies.
In 2017, Hitachi unveiled Lumada to address opportunities made possible by Internet of Things data and technologies.
Hicham Abdessamad, chairman at Hitachi America, says its data-driven technologies and digital solutions will allow the transit agency "to create a form of engagement that is more connected, flexible and actionable for their customers and partners”.
