Measure M is the half cent sales tax for transportation improvements that was initially approved by Orange County voters in 1990, and was renewed by voters for a 30-year extension in 2006.
Under this contract, Iteris will update and synchronise traffic signals along Newport Boulevard in Orange County, California, a major arterial to many tourist attractions in the area. Iteris will also construct new underground fibre-optic cables and strategically deploy traffic cameras at major intersections, allowing the cities to proactively monitor traffic conditions in real-time.
“We believe signal coordination is the foundation for better traffic management,” said Abbas Mohaddes, president and CEO of Iteris. “It provides a better travel experience with reduced stops and delays, and could increase safety at intersections and reduce emissions. OCTA is constantly measuring the performance of Orange County corridors and proactively managing conditions. We look forward to our continued relationship with them.”
