Cab passenger safety drives new service from Magenta Technology

A new cab tracking solution aims to provide peace of mind to travellers and worried parents, guardians, carers and friends.

Developed by 8430 Magenta Technology, the solution allows passengers to book a cab from a respected operator with confidence. A simple web service then allows the passenger to share details of the booking via a secure web link and allows friends or relatives to track the cab in real time.

Magenta’s Echo platform for private hire and cab operators already provides full visibility of every vehicle in real time and employs proprietary auto allocation technology, ensuring drivers can be punctual, with less waiting time for passengers in potentially vulnerable situations. The tracker solution further enhances the security for passengers by allowing them to share specific details of their journey with friends or relatives.