Cellint's TrafficSense provides traffic information based on anonymous mobile phone data in vehicles, through a standard interface at the mobile network. It detects all slowdowns in real-time, similar to road sensors, as well as providing the most accurate travel time.
“We have been looking for the right technology partner for a long time,” said Scott Stewart, managing director at IBI Group. “The costs and timelines to implement traditional sensor-based systems are prohibitive, and GPS-based data is sporadic. We realized that this type of solution can actually match road sensors in terms of travel time, speed accuracy and data reliability, but in a much more cost effective and timely manner.”