Motorists in Belgium can now obtain real time traffic and travel updates at selected Total fuel stations, thanks to information supplied by mobility services provider 6593 Be-Mobile displayed on screens designed and implemented by digital communications specialist Dobit. The up to the minute graphical traffic overview displays traffic jams, road works and accidents.
The screens will switch views from traffic information to in-house deals for shoppers and other relevant information, which Total hopes will increase customer retention while attracting new customers.
Philip Van den Driessche, Dobit account manager said “The combination of Be-Mobile’s accurate and precise traffic information with the digital strengths of Dobit provides the perfect platform to inform the Belgian public as to the current traffic situation.”
Jan Cools, CEO of Be-Mobile said, “Be-Mobile is extremely proud to work with two industry pioneers such as Total and Dobit, this perfect marriage of distribution, data and platform is an innovative way to ensure that Belgian motorists remain as informed as possible.”
The screens will switch views from traffic information to in-house deals for shoppers and other relevant information, which Total hopes will increase customer retention while attracting new customers.
Philip Van den Driessche, Dobit account manager said “The combination of Be-Mobile’s accurate and precise traffic information with the digital strengths of Dobit provides the perfect platform to inform the Belgian public as to the current traffic situation.”
Jan Cools, CEO of Be-Mobile said, “Be-Mobile is extremely proud to work with two industry pioneers such as Total and Dobit, this perfect marriage of distribution, data and platform is an innovative way to ensure that Belgian motorists remain as informed as possible.”
