Drivers in Mumbai are benefiting from a new SMS traffic alert service, recently launched in the city by 6750 Loop Mobile in partnership with 6751 Birds Eye Systems, in an effort to provide a better traffic experience in the city.
Loop Mobile claims to be the first operator in India to have launched this service in Mumbai. This service allows subscribers to choose the start and end locations while selecting the time to receive real time traffic information throughout the day.
Live traffic information directly sourced from the traffic police control room will be pushed to the subscribers during peak traffic periods in the day. In the future, subscribers will also get travel time estimates and alternate route suggestions as part of the SMS. Users can receive on-demand alerts, or they can set their route preference to receive daily alerts along that route.
Surya Mahadevan, chief operating officer of Loop Mobile, said, “As a Mumbai operator, we cater to specific needs of our subscriber that enhance the mobility experience. We are pleased to offer this solution which will add value to subscribers and be alert and aware of congestion on the roads. This refreshingly different service is another addition to our wide array of services.”
Brijraj Vaghani, co-founder of Birds Eye, said “This innovative product is designed to make a Mumbai commuter’s life easier. It sources data from public transport vehicles moving across city streets. The information is then overlaid on a digital map or provided in text format to users. The SMS alerts will include speeds at which traffic is moving along different stretches of the road. The services will also keep customers alert of road accident and event information. The traffic alerts will be integrated with the Mumbai traffic police website.”
Loop Mobile claims to be the first operator in India to have launched this service in Mumbai. This service allows subscribers to choose the start and end locations while selecting the time to receive real time traffic information throughout the day.
Live traffic information directly sourced from the traffic police control room will be pushed to the subscribers during peak traffic periods in the day. In the future, subscribers will also get travel time estimates and alternate route suggestions as part of the SMS. Users can receive on-demand alerts, or they can set their route preference to receive daily alerts along that route.
Surya Mahadevan, chief operating officer of Loop Mobile, said, “As a Mumbai operator, we cater to specific needs of our subscriber that enhance the mobility experience. We are pleased to offer this solution which will add value to subscribers and be alert and aware of congestion on the roads. This refreshingly different service is another addition to our wide array of services.”
Brijraj Vaghani, co-founder of Birds Eye, said “This innovative product is designed to make a Mumbai commuter’s life easier. It sources data from public transport vehicles moving across city streets. The information is then overlaid on a digital map or provided in text format to users. The SMS alerts will include speeds at which traffic is moving along different stretches of the road. The services will also keep customers alert of road accident and event information. The traffic alerts will be integrated with the Mumbai traffic police website.”
