Marston buys video data platform provider Videalert

Video data platform provider 7513 Videalert has been bought by Marston Holdings, the UK-based transportation and enforcement services group.

The announcement, made at 136 Traffex this week, comes as Videalert extends its existing work for Bath & North East Somerset Council with more CCTV enforcement for the city of Bath’s clean air zone.

Videalert’s technology is used to identify parking and moving traffic offences, supporting traffic management, police ANPR programmes – and, increasingly, clean air and low emission zones.

The company says its capture rates help generate high quality evidence “which is not only faster to review, but also reduces the likelihood of appeals”.  

Marston believes the acquisition is “a key part of our ongoing business transformation strategy with new technology-driven service propositions that will deliver even greater value to local authorities”.

Videalert CEO David Richmond said the buy will “enable us to accelerate our development strategy and fully exploit the growth potential for our products and services within the parking and intelligent transport sectors”.

Videalert already works with Marston clients such as the London Borough of Barnet, Royal Borough of Kingston upon Thames and the City of Westminster.