Cubic shows off innovative ITS technology

Fresh from its win at The Best of ITS Awards presentation Monday morning, 378 Cubic Transportation Systems showcased more of its innovative technology at its booth in the exhibit hall specifically NextTraffic, the company’s new cloud traffic management solution. Still in development, the Software as a Service (SaaS) is expected to be released in the next 12 to 18 months and is based on the company’s real-world experience gained from traditional deployments. Cubic teamed up with the Chicago Transit Authority to win the Partnership Deployment award for its ‘Chicago Transit Authority Ventura Update: Open and Loving It’ project.

The company also gave show attendees a real-time view of traffic management strategies being taken on the M90 in Scotland.

The Cubic traffic management solution was analyzing in real time a video taken on a stretch of the highway as it leads to the Forth Road Bridge, automatically identifying vehicle types, analyzing traffic flow, setting variable speed limits and detecting incidents as they occur in the video. “What we’re showing in this demonstration is our ability to integrate all this traffic information into the heart of the control room to give DOTs situation awareness,” said George Brown, a principal analyst with Cubic.