Mike Wood, cofounder of the company, joined other start-up entrepreneurs to ‘pitch’ its product to a panel of three ‘Shark Tank’ style judges, with around 100 people in the audience.
The technology enables cross-organisational tracking of personnel using cell phone technology. Wood encapsulated his company’s offering saying: “During an incident we often find that emergency organisations and the like know where their own people are but the police don’t know where the fi re crews are and vice-versa. Our technology allows organisations and authorities to know in real time where each other’s people are located.”
In terms of traffic management, the system can enable an authority to stream live video from the control room to the smartphones of one or more off-site staff. “All the judges dropped by after the event to give us useful feedback, and our presentation created interest among those in the audience,” said Wood.