Here demonstrates precise mapping, data analytics

7643 Here, a leader in navigation, mapping and location experiences, will come to the 2015 ITS World Congress with a powerful message: precise maps and connected data analytics hold the key to ITS. As the company points out, a city in motion generates a tremendous quantity of data, yet for the most part these data are still untapped and their potential value not fully leveraged. They are likely not shared with a broad network and probably not examined in a wider context with other data.

That’s where Here comes in. As the company will demonstrate to delegates, it is taking advantage of recent innovations in connectivity and location analytics to not only combine data flowing from vehicles, devices and infrastructure, but to analyse and make use of them in real-time. It envisions a highly-precise, living map of our cities and road networks, with ‘location’ acting as the bond that unites data flowing from all these different sources. Such a map, Here says, is vital if cities, governments and automakers want to move towards greater automation in transportation and mobility.

The company is already moving quickly ahead, launching a new platform called Digital Transportation Infrastructure that provides cost effective, interoperable analytical software and E2E integration services for Cooperative Intelligent Transportation (c-ITS). That will be the main showcase for the company at the ITS World Congress. The team has just started work on a three-year pilot in Finland to devise a road hazard warning system utilizing its location cloud. Using LTE networks and real drivers, it’s the first pilot that meets the requirements of the European Intelligent Transportation Systems (ITS) directive.