Until six years ago, the company concentrated on the billboard business when their UK distributor suggested testing the traffic signage market by exhibiting at Intertraffic.
“Now 80% of our business is traffic signage and that all started with Intertraffic,” said P-A Claveroth, sales director with the firm.
Although LED-based signage is all the fashion, Triplesign does not really regard it as direct competition.
“We would never compete with LED when it comes to downtown signage but they will not compete with us on installations in the middle of nowhere along a highway,” he said.
“Our signs are very reliable and only use battery power when the panels turn. LED needs continuous power supply and if the battery fails you have a black screen. So we offer reliability."
Triplesign manufactures signs for a range of uses, from toll roads and tunnels to temporary road works and pedestrian zones.
It was Intertraffic that got Sweden’s 7697 Triplesign – makers of three-faceted variable signs – on the road to business success, so it is no surprise that the firm is back this year.